• PPC

    Britain IT makes use of the paid media services in order to provide the client's website with the target audience at the right time and on the target platform by implementing a marketing strategy involving paid media.

PPC Strategy

You can’t just hire the Google Ads service for promoting your website. You have to make sure that the audience you receive is the kind of audience that you want. For that purpose, you need to come up with a strategy. Our company knows the precise plan that will help your brand to acquire the target audience that you desire. We shall research about your business and your competitors and then decide on the elements to target on all stages of this project.

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PPC Campaigns

Our company will make use of different PPC Campaigns for the best interest of client’s website. For instance, when using AdWords, we will properly define the target keywords for your website depending on the research about your and your competitor’s websites. After this competitive analysis, our paid media marketing team will determine the opportunity and risks from paid media audit.

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Formation of paid media strategy

Based on the audit, a comprehensive paid media strategy will be devised which will ought to achieve the goals of your business. Our team will define all the PPC advertising including the targeting options and budget required and the landing page recommendations.

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Implementing paid media strategy

The landing page recommendations as per the paid media strategy will be implemented after collaborating with client. The coding of website will be changed if required and other changes to the internal links, meta descriptions or other elements will be made accordingly.

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Optimization

The PPC campaign will be adjusted and monitored based on the performance indicators. According to the trends, there might be some global changes to the campaign. The marketing team of our company will issue regular reports about performance of PPC campaign.